Since 1994, the Christmas market in Zurich's main station concourse has been an integral part of the Advent season and, with over 120 market stalls and 2,000 m² of space, it is the largest indoor Christmas market in Switzerland. Year after year, it attracts millions of visitors and is now one of the most important indoor markets in Europe.
Since 2025, we have been opening a new chapter. Under the name Polarzauber, we, the THRYVE Group AG, a national creative and marketing agency, are shaping the future of this iconic market with fresh energy, new ideas and a lot of passion.
We believe in the magic of encounters.
In the power of emotions.
And in the connection between tradition and future.
That's why we combine classic market experiences with digital innovation, regional quality with urban design, a contemplative atmosphere with cultural aspirations, carefully curated and orchestrated with attention to detail.
For Zurich, our home.
For the canton that grows with us.
For Switzerland, which lives diversity.
And for all generations who want to experience this magic year after year.
A place of joy, inspiration and wonder.
A marketplace, a meeting place, a stage for memories.
The THRYVE Group AG - Inspiring People. Cultivating Brands.
Behind the new splendor of the Zurich Christmas market is one of the most versatile marketing groups in Switzerland: the THRYVE Group. As an owner-managed agency, we combine creative ideas with strategic depth and operational excellence - all from a single source.
With over 100 specialists, 2,000 promoters & creators, 15,000 m² of event logistics space and locations in Zurich, Schlieren and Lausanne, we develop brand-defining experiences with a lasting impact: online, offline and live.
Our expertise: branding, digital, events, retail, social media, e-commerce.
Our claim: emotional, efficient, eventful.
As the creative force behind Polarzauber, we don't just create Christmas spirit; we create holistic experiences that combine brand, people and the moment to create something unique for Zurich and far beyond.
A special experience for corporate events, Christmas dinners and private celebrations
